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2023: Hopes for the Future




I’m claiming this New Year New Me energy, as I always do. Like clockwork, I seem to find myself surrounded by lists and highlighters the last few days of December, looking back on the goals of the previous year, and aspiring to be someone who makes the bed next year. It doesn't get old for me. It's like that phantom smell of no.2 pencils in the air the first week of August, except I don't get The Scaries.


I entered 2022 reevaluating my long term business goals, and by the end of the year I launched my new studio, Love Nest. My original launch goal was today, January 1, 2023, but I found some much-needed courage in the latter half of 2022 to make the jump. The early launch allowed room for rest during the holidays, which turned out to be non negotiable as my family was wrecked with every stray virus for weeks. Strong immune systems are IN for 2023.

2022 took more than a little courage. Since becoming pregnant with my daughter in 2019, I’ve spent years convincing myself that I can do it all, that I can separate parenthood from biz ownership. Now my daughter is nearly 3, and the cost of long term childcare has revealed itself: 🤑. I’ve been home with my daughter in some way since she was born—full time for the first year and a half, and now part time. In 2022, I finally learned that my determination to do it all, all at once, is not fair to her, or myself. My year of 2023? Delegate.

I scaled my work load way, way back to research a stronger business model, and also to just be there for my family during a tough year. Despite it all, my studio prevailed. Protective processes were established. 2023 is the year I reap the rewards of this grueling chapter of experimentation.

So that was my year. Intense, but actually kind of chill. Daring, but also spent coddling. High highs, low lows. At this point, I'm like, "you know, the usual."


Godspeed in 2023, folks. I'm rooting for us!


💖 Andrea



Without further comment, here are my trend predictions for 2023.



 

Branding

Curación Colorado Springs, Colorado

Wedding

Alyson & Katie Chicago, Illinois

Branding

Ramey Ranch The Wild Wild West

Wedding

Megan & Ben Charleston, South Carolina

Branding

Love Nest Lexington, Kentucky & beyond

Wedding

Tricia & Will Lexington, Kentucky

Branding

Harp Homes Louisville, Kentucky

Wedding

Francesca & Teddy Horse Country, California


 

Andrea is an independent artist, a wife, a mother, a crazy cat lady, and a Rupaul's Drag Race fanatic. She lives in Lexington, Kentucky, working remotely with brands and engaged folks across the country. Want to work together? Reach out here.


 







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