I've been creating company logos since 2014. My role as a graphic designer has taken many forms, ebbing and flowing with the needs of the organization paying me. This laidback approach—creating what was asked of me as needed, nothing more, nothing less—resulted in messy email threads, temporary fixes, and burnout. No thanks.

After years of revising the process, I've found my target audience: self starters. Fine-tuning a successful marketing approach takes experience, and after years of trial and error, I'm confident that Branding 101 will support the long term growth of small business owners and self-made individuals. 

Branding 101 is a step-by-step strategy. But, it's not a one size fits all experience. Your custom brand deliverables are easily accessible from your smartphone or computer; use them to scale at your own pace. Vector-based design means infinitely scalable files, so they can be used however you imagine them.

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Why small businesses? Because I get it. Branding 101 is not a mega marketing machine. It's you and me, sowing grass roots.

Want to walk through a complete Branding 101 package? Check this out.