Are you my dream job?

I spent this year quietly reimagining my business. Motherhood has demanded a “smarter, not harder” mentality of me, as an artist, as a friend, as a grocery shopper… 2.5 years later, I’m settling in to the constant adaptations. This sounds contradictory, but my fellow pandemic parents understand this contradiction. I’ve been doing this for a long time, and if I’m going to continue, it’s time to restructure. A scalable business requires foresight, of which I certainly didn’t possess when I started freelancing at 19. Since January, I’ve drawn out what I want (and don’t want) from my business. And I’ve revised. And revised.

Releasing 2022’s “This Is My Year” desk calendar was a risk, one that proved to be worth taking. Last year’s calendar release taught me a lot about product development. Designing a full calendar year in advance allowed a new freedom, since I was no longer designing each month as it came. This one smart move snowballed into a whole rebrand, one structured around designing well once. I’m building a collection of seamless patterns to use for years to come. I can already see the coffee table book 10 years from now.

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​My daughter sees the modern woman who isn't effortless, who is occasionally late for work because she's braiding her hair in pajamas, and there's no apology in the email. She also sees tenacity, and true appreciation for the work it takes to grow, however slowly.